Ancient wisdom and modern responsibility: exploring CSR's roots in epic narratives and sacred texts

Meenu Maheshwari, Ashok Kumar Gupta and Pragya Gaur

International Journal of Indian Culture and Business Management, 2026, vol. 38, issue 3, 357-378

Abstract: This study examines the origins of corporate social responsibility (CSR) in ancient epics and scriptures, taking inspiration from enduring narratives that transcend cultural and temporal contexts. This analysis explores the ethical and moral ideas that are present in ancient works such as the Bhagavad Gita, Vedas, Upanishads, Ramayana, Thirukkural, and Arthashastra and emphasises the significant relevance of these principles to contemporary corporate social responsibility (CSR) operations. This paper emphasises the comprehensive approach to ethical corporate behaviour by combining ancient wisdom through hermeneutics and modern CSR frameworks. The findings of this study indicate that ancient legends offer significant perspectives on the fundamental nature of corporate social responsibility (CSR), highlighting key principles such as integrity, social responsibility, inclusivity, environmental stewardship, and ethical leadership. The statement affirms the notion that CSR is not solely a duty, but rather a moral and spiritual endeavour aimed at fostering a fairer and more sustainable global society.

Keywords: corporate social responsibility; CSR; ancient scriptures; hermeneutics; Bhagavad Gita; Vedas; Upanishads; Ramayana; Thirukkural; Arthashastra. (search for similar items in EconPapers)
Date: 2026
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