The influence of personality on women's entrepreneurial orientation: an ISM and MICMAC-based analysis

Roohi Naaz, Bharti Ramtiyal Soni, Shipra Agarwal and Shubha Johri

International Journal of Intelligent Enterprise, 2026, vol. 13, issue 3/4, 359-382

Abstract: Women are globally acclaimed as worthy entrepreneurs but in context to several developing nations like India, they are less engrossed in entrepreneurial ventures. In India, less number of women possesses entrepreneurial orientation. Personality factors significantly impact women's entrepreneurial orientation. The measurement of such factors can be done using different personality dimensions like 'openness, conscientiousness, extraversion, agreeableness and neuroticism' (OCEAN). The objective of present article is to identify big five personality traits and their impact on entrepreneurial orientation among Indian women using an interpretive structure modelling (ISM) and fuzzy Matrice d' Impacts Croises Multiplication Appliqué a Classement (MICMAC) approach. The findings suggest that big five dimensions play a very important role in creating entrepreneurial orientation among women. The outcomes of the study can help the government, policy makers and academic institutions effective policy management and development of an entrepreneurship which can facilitate in creation of more women entrepreneurs in an economy.

Keywords: big five traits; entrepreneurship; ISM; MICMAC; orientation; women. (search for similar items in EconPapers)
Date: 2026
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