Knowledge and strategy: using configurational metaphors to explain the linkages

B. Bowonder, K.J. Sharma

International Journal of Information Technology and Management, 2003, vol. 2, issue 3, 268-290

Abstract: This paper proposes a method for linking strategy and organisational knowledge. Since metaphors induce creative visualisation they can be used for conceptualising strategic business architecture. Using examples of Exxon, Intel, Chiron and Microsoft, the concept has been illustrated.

Keywords: knowledge; strategy; strategic intent; metaphors; knowledge strategy linkages. (search for similar items in EconPapers)
Date: 2003
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijitma:v:2:y:2003:i:3:p:268-290

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