An empirical investigation of campers' loyalty during COVID-19 pandemic: evidence from Tunisia

Amal Ben Cheikh and Ines Ben Othman

International Journal of Knowledge Management in Tourism and Hospitality, 2024, vol. 3, issue 3, 245-265

Abstract: Camping tourism experiences growth with tourists searching for new and diversified tourism alternatives that reduce the degree of risk during the COVID-19 pandemic. The research paper investigates the influence of tourists' risk perception due to COVID-19 pandemic with the consequence effects of the place attachment on destination loyalty. Findings prove that perceived risk due to COVID-19 has a significant negative impact on tourists' attachment to camping attractions. Besides, the latter has a significant positive influence on their intention to revisit and their electronic word of mouth (EWOM) communication. This study contributes to enrich the theoretical foundation of different variables combined in the conceptual model, and it suggests several practical recommendations for camping projects managers.

Keywords: perceived risks due to COVID-19; camping attraction attachment; revisit intention; electronic word of mouth; EWOM; Tunisia. (search for similar items in EconPapers)
Date: 2024
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