 The influence of UPI on consumer behaviourBidisha Mukherjee, Aniruddh Sahai and Adity Sabharwal International Journal of Management Concepts and Philosophy, 2026, vol. 19, issue 3, 400-420 Abstract: To digitally empower Indian citizens, the government promotes cashless transactions pan-India. UPI seems to be the most convenient, time-saving, and secure way to transact. The objectives of this paper are to find out how UPI has influenced consumer behaviour, its impact on small-scale businesses and the existing loopholes in the system. A survey questionnaire was circulated among 150 respondents from different walks of life. The data presents insights from semi-structured interviews conducted across 78 small-scale business owners, most earning less than Rs 0.3 million (3,603.64 USD) per annum. The major findings include most people experiencing increased spending using UPI, leading many of them to perceive having better control with cash. The majority of businesses reported that UPI has increased their business sales. Our survey findings would help identify and bridge the gap in this payment option, a groundbreaking invention in financial history. Keywords: unified payment interface; UPI; consumer behaviour; increased spending; small-scale businesses; digital wallets; net banking; cash; transactions; investment; cashless economy; financial inclusion. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijmcph:v:19:y:2026:i:3:p:400-420 Access Statistics for this article More articles in International Journal of Management Concepts and Philosophy from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.