Boosting engagement: the motivational drivers of female millennials in Kolkata's IT hub

Subhajit Pahari, Munmun Patra Pahari, Chittaranjan Behera and Aruna Polisetty

International Journal of Management Practice, 2025, vol. 18, issue 5, 445-470

Abstract: This study explores the factors driving motivation among female millennial employees in IT organisations in Kolkata, India, and examines the link between motivation and employee engagement (EE) through the lens of self-determination theory. Using a mixed-method approach, primary data from 532 female employees in five major IT firms were analysed. Results highlight that non-monetary factors, including psychological safety, working environment, change leadership, job design, and well-being, significantly boost employee motivation. Notably, psychological safety and well-being emerge as the most influential, strongly enhancing employee engagement. This research contributes to the existing literature by offering both theoretical insights and practical strategies to motivate and engage female millennials, thereby addressing the high attrition rates in the IT sector.

Keywords: employee motivation; female millennials; IT industry; psychological safety; working climate; change leadership; job design; wellbeing; emotional attachment; employee engagement. (search for similar items in EconPapers)
Date: 2025
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