User experience measurement methods of e-commerce products based on cloud model

Ming Yang

International Journal of Product Development, 2022, vol. 26, issue 1/2/3/4, 77-88

Abstract: Traditional e-commerce product user experience measurement methods have the problems of poor measurement effect and low user experience satisfaction. This paper proposes a cloud based e-commerce product user experience measurement method. This paper uses the hierarchical structure model to build the e-commerce product user experience measurement index system to obtain the e-commerce product user experience index. Determine the proportion of indicators to complete the construction of cloud model; calculate the cloud drop expected value, expected entropy and super entropy in the cloud model, and transform the e-commerce product user experience measurement index weight coefficient into normal cloud to realise the e-commerce product user experience degree quantity. The results show the measure accuracy is about 98%, and the measurement time is less than 2 s.

Keywords: cloud model; e-commerce products; user experience; weight coefficient; fuzzy comprehensive metric. (search for similar items in EconPapers)
Date: 2022
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