The order winners' operations strategy of mobile phone service providers in developing economies: the case of Jordan

Yazan Khalid Abed-Allah Migdadi

International Journal of Services and Operations Management, 2012, vol. 13, issue 3, 329-360

Abstract: The aim of this study is to identify the most successful operational strategies in attracting customers to deal with particular service provider in Jordan during the period 2000 to 2011. The study passed through different stages; first 1,700 customers were surveyed to identify the order winners' operational competitive criteria, then the service providers' historical web-sites were revised to identify the competency indices of the significant operational criteria, then, the actions made to realise the significant order winners' operational criteria were identified by revising the published news, finally, indicative models of the order winners' operational criteria were developed by using simple mathematical techniques. The significant order winners' criteria adopted by service providers during the period 2000 to 2011 were; service rate, network accessibility, network coverage, and new offers. The successful strategies of early and late movers of mobile service providers in developing economies are first reported in this study.

Keywords: mobile phones; cell phones; service providers; order winners; operations strategy; developing economies; Jordan; service rate; network accessibility; network coverage; new offers. (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsoma:v:13:y:2012:i:3:p:329-360

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