Shrinking-release window movie releases: potential impacts on best business practices

Alan D. Smith

International Journal of Services and Operations Management, 2011, vol. 8, issue 1, 1-26

Abstract: As the movie studios have seen a significant increase in the sale of DVDs, then falling as the entertainment consumer public are moving towards movie rentals, the surge of mass-popularity with digitally enhanced entertainment has some analysts speculating that poor service, promotion, and higher costs of theatre tickets and food are at least partially to blame as customers seek lower-cost alternatives to the traditional movie experience. Through industrial statistics, business literature review and a pilot study, the service and operational characteristics of short-term profits seem to be winning over longer-term strategic positioning in the movie industry.

Keywords: customer relationship management; CRM; DVDs; digital video discs; digital versatile discs; movies; feature films; film industry; service operations; shrinking-release windows; theatres; cinemas; film releases; best business practices; film studios; consumers; film rentals; DVD rentals; mass-popularity; digitally enhanced entertainment; poor service; promotion; marketing; ticket prices; costs; food; lower-cost alternatives; service characteristics; operational characteristics; short-term profits; strategic positioning; long term strategies; Pittsburgh; USA; United States; video releases; piracy; National Association of Theatre Owners; services management; operations management. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=37438 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijsoma:v:8:y:2011:i:1:p:1-26

Access Statistics for this article

More articles in International Journal of Services and Operations Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().