 Structuring a multicriteria strategic decision problem for publishing decision support via facilitated modellingS. Alexopoulos, Y. Siskos, N. Tsotsolas and N. Hristodoulakis International Journal of Data Analysis Techniques and Strategies, 2013, vol. 5, issue 1, 6-19 Abstract: In this paper 'facilitated modelling' is exercised as an intervention tool for supporting the 'structuring' phase of strategic decision making in an application that approaches modelling a choice/investment challenge in the Greek publishing sector as a multicriteria decision problem. The set of possible publishing products as well as a consistent family of evaluation criteria reflecting company strategy are identified. Further enhancing the methodology under study is the development of quantitative indices for all criteria, so that they can be modelled as measurable criteria based on macroeconomic environment, opportunities, existing and forecast market data and trends, executives' views, public's estimations derived from surveys, and third parties' data banks. For illustrative purposes an indicative application is presented through which the value of all criteria for a candidate publishing product is estimated. Keywords: corporate strategy; multicriteria decision analysis; MCDA; facilitated modelling; publishing industry; Greece; decision support; measurable criteria modelling; strategic decision making. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:injdan:v:5:y:2013:i:1:p:6-19 Access Statistics for this article More articles in International Journal of Data Analysis Techniques and Strategies from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.