Firm visibility via group presentations

Nick Demos and Claire Marston

International Journal of Managerial and Financial Accounting, 2010, vol. 2, issue 1, 63-94

Abstract: Investor relation (IR) is a function that should make a difference to listed companies' communication process to the markets. It is also the strategic corporate activity that promotes the investment case of a listed company and puts its listed stock 'on the radar screen' of the analysts and the fund managers. But which corporate communication tool should the listed companies utilise to inform the market? What can the top management and especially the in-house Investor Relations Officer (IRO) do to increase company visibility? One option is to participate in and communicate through group presentations. This paper investigates the Greek listed firms' efforts towards attaining visibility via group presentations. Visibility should result in better stock liquidity and increased stock price.

Keywords: corporate communication; corporate disclosure; investor relations; company visibility; group presentations; Greece; stock liquidity; stock price. (search for similar items in EconPapers)
Date: 2010
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