Customer Relationship Marketing Focusing on Providing Benefits to Students and Mobile Service Providers: A Case Study on AIUB

A. H. M. Ehsanul Huda Chowdhury, Sara Sarwari and Waleed Khan Chowdhury
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A. H. M. Ehsanul Huda Chowdhury: American International University-Bangladesh (AIUB), Dhaka, Bangladesh
Sara Sarwari: Stamford University Bangladesh, Dhaka, Bangladesh
Waleed Khan Chowdhury: Corporate Affairs Executive, MetroNet Bangladesh Limited, Dhaka, Bangladesh

International Journal of Applied Behavioral Economics (IJABE), 2013, vol. 2, issue 4, 25-35

Abstract: This article investigates the extent to which communication impacts on relationship marketing and whether improved communication can result in sustainable long-term relationships. It proposes a continuing process that would not only primarily facilitate the mass student community of the university but also specifically provide aid to every individual pupil’s requirements during their term in each enrolled semesters. The solution is meant to help the student community to stay in pace with their educational calendar besides enjoying the privilege to be entertained with the most effortless and economical communicating tool within the university community. This is expected to enrich each individual’s knowledge by initiating a new route to tie with one another besides serving all other regular needs for communicating with the rest of the world. This is a quantitative descriptive study where the survey method is employed using a simple random sample by using university students of AIUB who uses cellular phone. The findings indicate that this research will enhance not only the life of its pupils but also improve the procedures and formalities that it needed to carry out to serve the students. The commencement of the service will not only ensure the simplicity of the existing students but would also facilitate those particular students who are concluding their studentship.

Date: 2013
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