Users' Continuance Intention to Use a Mobile Application: Adapting Store Personality as Application Personality

Jun Ge, Mincheol Kang and Tegegne Tesfaye Haile
Additional contact information
Jun Ge: Ajou University, South Korea
Mincheol Kang: Ajou University, South Korea
Tegegne Tesfaye Haile: The University of Suwon, South Korea

International Journal of Asian Business and Information Management (IJABIM), 2021, vol. 12, issue 3, 133-155

Abstract: This study examines factors that influence users' continuance intention to use a mobile application. There exist few empirical researches focused solely on examining factors influencing users' continuance intention of using mobile applications. An empirical analysis is conducted with data collected from 431 smartphone users in China. Two application personality dimensions (i.e., enthusiasm and unpleasantness) and one user perception dimension (i.e., aesthetics) were found to have no significant impact on application continuance intention while genuineness and sophistication from application personality dimensions and ease of use and perceived control from user perception dimensions have a positive significant influence. This study provides an insight to application developers on how to improve the quality and usability of mobile applications and enhance continues use.

Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... /IJABIM.20210701.oa9 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jabim0:v:12:y:2021:i:3:p:133-155

Access Statistics for this article

International Journal of Asian Business and Information Management (IJABIM) is currently edited by Patricia Ordóñez de Pablos

More articles in International Journal of Asian Business and Information Management (IJABIM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().