Coping With the Changes That Challenge Business and Education Sectors in Thailand 4.0

Kannapat Kankaew, Ekachat Tansiri, Rojanard Waramontri, Nisara Paethrangsi, Korawin Kungwol, Bussaba Sitikarn and Kanittha Charernit
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Kannapat Kankaew: College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand
Ekachat Tansiri: Faculty of Liberal Arts and Science, Kasetsart University, Kamphaeng Saen, Thailand
Rojanard Waramontri: College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand
Nisara Paethrangsi: College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand
Korawin Kungwol: College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand
Bussaba Sitikarn: Mae Fah Luang University, Thailand
Kanittha Charernit: College of Hospitality Industry Management, Suan Sunandha Rajabhat University, Thailand

International Journal of Asian Business and Information Management (IJABIM), 2022, vol. 13, issue 2, 1-11

Abstract: This paper explores the ideas, and cases based on research that emanate from the application of the contingency theory, resource-based views theory, and the institutional theory to cope with an abruptly changing paradigm. The paper attempts to provide a holistic view of the IR 4.0 impact on the business changes and the usage of technology in the education sector among Thais. This paper stresses the role of the educational sector by creating a shift from static into dynamic triggered by the intense competition in the Thailand markets. Keeping in view such a scenario organization should be pliable and enabled enough to transform existing resources into intellectual resources. This would result in the revitalization of the entire organizational human capital from leaders to teams, and individuals contributing to morally support employee well-being and this would strengthen the reaping extraordinary organization results in terms of output. All this is seen through the lens of IR 4.0 as applied to the current Thai business and education scenario.

Date: 2022
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