Promotional Strategies for Organized Retail: A Relook With Changing Customer Buying Behavior

Babita Singla
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Babita Singla: Chitkara Business School, Chitkara University, India

International Journal of Asian Business and Information Management (IJABIM), 2023, vol. 14, issue 1, 1-11

Abstract: Organized retailing in India is going through a paradigm shift, what was once a family business is now run by professionals. They use mass media strategies to catch customers. But those days are gone when one advertisement can be used for marketing throughout the country. This research is carried out in Punjab to understand the need for change in promotional strategies. This paper proposes four new promotional strategies to cater to the need of the customers in a better way. The strategies purposed are pricing strategies, promotion strategies, push strategies, and technology and innovation strategies.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jabim0:v:14:y:2023:i:1:p:1-11

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