A Comparative Study of the Impact of Service Climate on Employee Commitment in the Greater Mekong Subregion

Pornlapas Suwannarat, Subchat Untachai, Sarawut Piewdang, Supot Rattanapun, Chutima Waisarayutt and Rungrawan Wiwatpiyawong
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Pornlapas Suwannarat: Kasetsart Business School, Kasetsart University, Thailand
Subchat Untachai: Udon Thani Rajabhat University, Thailand
Sarawut Piewdang: Udon Thani Rajabhat University, Thailand
Supot Rattanapun: Rajamangala University of Technology, Krungthep, Thailand
Chutima Waisarayutt: Kasetsart University, Thailand
Rungrawan Wiwatpiyawong: University of International Business and Economics, China

International Journal of Asian Business and Information Management (IJABIM), 2025, vol. 16, issue 1, 1-20

Abstract: This study aims to establish the relationships of service climate (SC) in its three dimensions of management support, customer orientation, and work environment support, and its impact on employee commitment (EC). Also investigated is variation of the relationship of SC in these dimensions and its impact on EC as between Thai employees and Vietnamese employees. A total of 665 survey data collected from employees in service businesses in Thailand and Vietnam have been analyzed using International Business Machines Statistical Product and Service Solutions Amos (Version 20.0). The findings indicate that there is a positive relationship between SC and its three components. The strongest favorable association is found to be with management support. The data show that the impact of SC on EC is higher for Thai employees than for Vietnamese employees, and that there are variations in the relationships of the three dimensions of SC between Thai and Vietnamese employees.

Date: 2025
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