Marketing the “Tropical Playground”: Issues of Exclusion and Development in Miami’s Imagery

Tom Cairns Clery
Additional contact information
Tom Cairns Clery: Department of Geography and Regional Studies, University of Miami, Miami, FL, USA

International Journal of Applied Geospatial Research (IJAGR), 2012, vol. 3, issue 4, 43-68

Abstract: Miami’s marketers have a long and successful history of creating and recreating imagery that draws visitors towards the ‘magic city’ or the ‘tropical playground.’ This paper investigates Miami’s marketing from an historical perspective by examining the role and legacy of various discourses emanating from powerful city actors over the past century. Spatial analysis including spatial autocorrelation and Local Moran’s I are conducted to investigate further Miami’s geographical segregation. The findings suggest that unequal, segregating and exclusive discourses have become so normalized within Miami’s marketing and political structure that change is becoming increasingly difficult as attitudes institutionalize further. Using a discourse analysis set around a framework of social exclusion and adverse incorporation, and semi-structured interviews, this paper also examines the current spatial formation of the city with insights from leading figures in Miami’s marketing industry to suggest that the right to the city is still a distant dream for Miami’s other neighborhoods and populations.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
https://services.igi-global.com/resolvedoi/resolve ... 4018/jagr.2012100103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jagr00:v:3:y:2012:i:4:p:43-68

Access Statistics for this article

International Journal of Applied Geospatial Research (IJAGR) is currently edited by Samuel Adu-Prah

More articles in International Journal of Applied Geospatial Research (IJAGR) from IGI Global
Bibliographic data for series maintained by Journal Editor ().