Multinational Corporations and Social Responsibility

Barbara Coca Calderón, Josef Naef and Kim Oliver Tokarski
Additional contact information
Barbara Coca Calderón: Institute for Upper Secondary Education, University of Teacher Education, Bern, Switzerland
Josef Naef: Institute for Corporate Development, Bern University of Applied Sciences, Bern, Switzerland
Kim Oliver Tokarski: Institute for Corporate Development, Bern University of Applied Sciences, Bern, Switzerland

International Journal of Applied Management Sciences and Engineering (IJAMSE), 2015, vol. 2, issue 1, 1-15

Abstract: Non-governmental organisations often accuse multinational corporations of exploiting the various legal environments in different countries to their advantage in order to avoid the assumption of responsibility for human rights violations or environmental disasters. This empirical study shows that non-governmental organisations (NGOs) can, by employing various instruments, increase the likelihood of multinational corporations accepting social and environmental responsibility for their actions. These instruments, ranging from dialogue to scandalisation, are intended to influence corporate behaviour and their use depends on the pressure the NGO wishes to exert on a particular company. All instruments need careful research and the gathering of evidence, including witness statements. To gain public attention the information must be well prepared for the media, resonate in the corporation's domestic market, stimulate concern and be up-to-date. The most promising activities are those that emphasise that economic success could be compromised to the key decision makers within the company.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/ijamse.2015010101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jamse0:v:2:y:2015:i:1:p:1-15

Access Statistics for this article

International Journal of Applied Management Sciences and Engineering (IJAMSE) is currently edited by Carolina Machado

More articles in International Journal of Applied Management Sciences and Engineering (IJAMSE) from IGI Global
Bibliographic data for series maintained by Journal Editor ().