Strategic Study on Culture Brand in Shijiazhuang

Bing Zhao, Jiantao Zhao and Fengye Xu
Additional contact information
Bing Zhao: Hebei University of Technology, and Shijiazhuang University, China
Jiantao Zhao: Hebei University of Technology, and Hebei Academy of Governance, China
Fengye Xu: Shijiazhuang University, China

International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC), 2012, vol. 4, issue 1, 17-22

Abstract: Brand-driven cultural industry development was the inevitable requirement for coordinated development of regional economy and society. In order to create the culture brand of Shijiazhuang, the authors first analyzed its cultural resources, clear focus. Then created a culture brand with characteristic of Shijiazhuang by a number of strategies such as: Found a suitable site of the culture brand, cultivated spirit of the city, focus on creating superiority culture brand in Shijiazhuang, take measures to enlarge and strengthen the enterprises of culture, used modern media to multi-dimensional propaganda culture brand, implemented “Walk out” strategy of the culture brand, and strengthened human resources to support the creation of culture brand.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/japuc.2012010102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:japuc0:v:4:y:2012:i:1:p:17-22

Access Statistics for this article

International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC) is currently edited by Tao Gao

More articles in International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC) from IGI Global
Bibliographic data for series maintained by Journal Editor ().