The Impact of Perceived Severity of an Outcome Upon Purchase Intention from the Perspective of Attribution

Yaxiong Wu and Bing Zhao
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Yaxiong Wu: SouthWest Jiaotong University, and Shijiazhuang University, China
Bing Zhao: Hebei University of Technology, and Shijiazhuang University, China

International Journal of Advanced Pervasive and Ubiquitous Computing (IJAPUC), 2012, vol. 4, issue 1, 23-28

Abstract: In this paper, the authors study the impact of perceived severity of an outcome in different types of product harm crisis from the angel of consumer attribution-blame. By experimenting the authors found that when the responsibility of product harm crisis is not clear, the higher degree of perceived injury, the more responsibility customer attribute to enterprise; and when the responsibility is clear, the customers won’t have the attribution bias; perceived severity of an outcome to customer blame was regulated by responsibility attribution and intention attribution.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:igg:japuc0:v:4:y:2012:i:1:p:23-28

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