Social Media Mining: A New Framework and Literature Review

Vipul Gupta and Mayank Gupta
Additional contact information
Vipul Gupta: Haub School of Business, Saint Joseph's University, Philadelphia, PA, USA
Mayank Gupta: Department of Mechanical Engineering, Indian Institute of Technology, Guwahati, India

International Journal of Business Analytics (IJBAN), 2016, vol. 3, issue 1, 58-68

Abstract: Social media has gained a lot of importance in this modern high-speed world where people sprint to save every bit of time and money. Social media, considered “big data”, is finding legitimate and practical uses in political campaigns, job applications, business promotion, professional networking, and customer service. The use of data mining social media is reshaping business models, accelerating “viral” marketing, and enabling the rapid growth of grassroots communities. In addition, organizations now rely on social media for interacting internally as well as externally. Industries from manufacturing to retail to financial services, rely ever-more heavily on the use of social media causing an exploding Social Media Mining (SMM) applications market with a growing list of software vendors and consulting firms all jockeying for position in this burgeoning market. This paper is intent on accomplishing a systematic presentation of the body of knowledge in the growing field of SMM.

Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJBAN.2016010104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jban00:v:3:y:2016:i:1:p:58-68

Access Statistics for this article

International Journal of Business Analytics (IJBAN) is currently edited by John Wang

More articles in International Journal of Business Analytics (IJBAN) from IGI Global
Bibliographic data for series maintained by Journal Editor ().