Technology Development and Assessment to Market Using TRIZ

Zulhasni bin Abdul Rahim and Nooh bin Abu Bakar
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Zulhasni bin Abdul Rahim: Universiti Teknologi Malaysia, Johor Bahru, Malaysia
Nooh bin Abu Bakar: Malaysian-Japanese Institute of Innovation and Technology (MJIIT),Universiti Teknologi Malaysia, Johor Bahru, Malaysia

International Journal of Business Analytics (IJBAN), 2016, vol. 3, issue 4, 83-97

Abstract: The competitive organizations are struggling to develop their technology to stay ahead of others. Most of the organizations are unable to bring their technology to market due to the constraints and implications to the organizations' performance. This problem halts the technology's entrance into the market and most of the developed technology will be kept in the organization's technology vault, unused, eventually becoming obsolete. The critical contradiction is the development of new technologies to improve its competitive level, yet feasibility hinders the products to be introduced to the market. The outcome from solving this contradiction is to provide more systematic, effective and faster ways for technology-to-market. This paper is proposing a technology development and assessment framework for organizations to develop their technology strategically to market using a TRIZ methodology. A case study of a new technology called ‘liquid bumper' will be presented to show the application of the proposed framework.

Date: 2016
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