Ensemble PROBIT Models to Predict Cross Selling of Home Loans for Credit Card Customers

Hualin Wang, Yan Yu and Kaixia Zhang
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Hualin Wang: AllianceData, USA
Yan Yu: AllianceData, USA
Kaixia Zhang: AllianceData, USA

International Journal of Data Warehousing and Mining (IJDWM), 2008, vol. 4, issue 2, 15-21

Abstract: Ensemble a set of PROBIT models to predict the likelihood of buying a home loan from the current company which has the credit card base customers. The buying rate is very low and data is very limited. This approach offers a stable and robust way to solve this extremly difficult and yet very common business problem.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jdwm00:v:4:y:2008:i:2:p:15-21

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