Exploring the Effects of Blog Visit Experience on Relationship Quality: An Empirical Investigation with a Cardiac Surgery Medical Blog Site

Su-Fang Lee and Wen-Jang Jih
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Su-Fang Lee: Overseas Chinese University, Taiwan
Wen-Jang Jih: Middle Tennessee State University, USA

International Journal of E-Business Research (IJEBR), 2012, vol. 8, issue 2, 1-14

Abstract: A blog was created to help cardiac illness patients and their families cope with the anxiety caused by their health problems and the subsequent treatment process. An empirical study reveals that the customer relationship management practices of the blog site affect visitors’ visit experience, their relationship learning, and how these latter two variables in turn have a significant impact on the quality of patient relationship with the physician. The study confirms the value of Web 2.0 applications in knowledge-intensive domains such as cardiac surgery.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:8:y:2012:i:2:p:1-14

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