Quality Evaluation of Group-Buy Websites

Zhuoxi Yu, Yanqing Wu and Zhiwen Zhao
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Zhuoxi Yu: Faculty of Management Science and Information Engineering, Jilin University of Finance and Economics, Changchun, China
Yanqing Wu: Jilin University of Finance and Economics, Changchun, China
Zhiwen Zhao: College of Mathematics, Jilin Normal University, Siping, China

Journal of Electronic Commerce in Organizations (JECO), 2016, vol. 14, issue 1, 1-10

Abstract: Group buying mode has been one of the hottest business models in the Chinese Internet area in recent years. Though the market competition is intense, the demand of group purchase is still on the rise. Nowadays, the research on comprehensive evaluation of group buying websites in the country is still tiny. The paper used DEA combined with AHP to evaluate popular group buying websites. According to the characteristics of group buying websites, the authors evaluate the quality of group buying websites from four aspects. There are running efficiency, profit ability, popularity and customer satisfaction. Then they get the comprehensive evaluation results of each website which based on those four aspects. Some suggestions of website building for group purchasing enterprises are proposed.

Date: 2016
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