Strategizing SCM-M Interface Using DeLone and McLean Model of IS Success and Fuzzy Cognitive Maps: Perspectives on E-Commerce Success

Shekhar Shukla, B.K. Mohanty and Ashwani Kumar
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Shekhar Shukla: S.P. Jain Institute of Management and Research, Mumbai, India
B.K. Mohanty: IIM Lucknow, Uttar Pradesh, India
Ashwani Kumar: IIM Lucknow, Uttar Pradesh, India

Journal of Electronic Commerce in Organizations (JECO), 2020, vol. 18, issue 1, 59-88

Abstract: The article presents a unique approach to explore and evaluate the critical factors of supply chain management-marketing (SCM-M) interfaces in e-commerce. This article systematically identifies the critical factors of SCM-M interface in e-commerce using DeLone and McLean (D&M) Model of IS Success. The critical factors identified are used to form the dynamic scenarios based on Fuzzy Cognitive Maps (FCM) for strategizing the e-commerce success. To understand and evaluate the proposed research methodology, some scenarios were developed based on the critical factors of SCM-M interface in e-commerce. The analysis of these scenarios aid in identifying the improvement areas as well as strategizing and improving those areas of SCM-M interface in e-commerce for enhanced customer satisfaction and leveraging organizational success.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:18:y:2020:i:1:p:59-88

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