Examining the Inter-relationships of UTAUT Constructs in Mobile Internet Use in India and Germany

Jayanth Jacob and Murugan Pattusamy
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Jayanth Jacob: Anna University, Chennai, India
Murugan Pattusamy: University of Hyderabad, Chennai, India

Journal of Electronic Commerce in Organizations (JECO), 2020, vol. 18, issue 2, 36-48

Abstract: The authors have tested the relationships between UTAUT constructs and the behavioral intention to use mobile internet technology with samples drawn from India and Germany. They have also tested the moderating role of age, gender, and user experience between UTAUT constructs and behavioral intention using hierarchical regression analysis. Partial Least Square Structural Equation Modelling (PLS SEM) was used to test the UTAUT without moderating effects. The results show that UTAUT constructs influence behavioral intention. Behavioral intention also predicts the use of technology. Empirical evidence was established for the UTAUT model based on the samples from both countries. “Experience of use” moderated the relationship between effort expectancy and behavioral intention in the Indian sample. The last section of the article discusses the contributions of this research to theory, its practical implications, limitations, and the scope for future research.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:18:y:2020:i:2:p:36-48

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