Can Cryptocurrency Be a Payment Method in a Developing Economy?: The Case of Bitcoin in South Africa

Adheesh Budree and Tawika Nkosana Nyathi
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Adheesh Budree: University of Cape Town, South Africa
Tawika Nkosana Nyathi: University of the Western Cape, South Africa

Journal of Electronic Commerce in Organizations (JECO), 2023, vol. 21, issue 1, 1-21

Abstract: This study sought to understand the factors driving the consumer adoption of a cryptocurrency, in particular Bitcoin, as an electronic payment (e-payment) system for electronic commerce (e-commerce) transactions within a developing economy such as South Africa. The advent of e-commerce has led to increased online transactions facilitated by e-payment systems, which can fall prey to opportunistic hackers. Cryptocurrencies have been pegged as a solution to this security issue. However, little is currently known around consumer propensity to use a cryptocurrency as an e-payment option, particularly within a developing economy. The investigated factors that could influence user adoption were based on literature and tested on a South African representative sample of 814 respondents. Of the factors identified from literature, the study found that “perceived usefulness and perceived ease of use,” “self-efficacy,” “awareness,” “trust,” and “security” have the most significant influence on South African consumers adopting a cryptocurrency as an e-payment system.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:21:y:2023:i:1:p:1-21

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