Ten Years of SME E-Commerce Performance Factors and Metrics, 2011-2021

Miguel Salazar-Kovaleff and David Mauricio
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Miguel Salazar-Kovaleff: Universidad Nacional Mayor de San Marcos, Peru
David Mauricio: Universidad Nacional Mayor de San Marcos, Peru

Journal of Electronic Commerce in Organizations (JECO), 2024, vol. 22, issue 1, 1-27

Abstract: Small and medium enterprises (SMEs) generate 90% of employment and contribute more than 50% to the world product, where e-commerce (EC) is fundamental to their development. In this study, a systematic review of literature from indexed journals in Scopus and Web of Science is conducted, 73 primary studies are identified to answer the inquiry: What affects EC performance and how is it measured? Twenty-eight definitions for EC, 70 ways of understanding performance in three perspectives (financial, customer-market, and process), 51 metrics to measure them, and 74 factors that affect these were identified. However, there is a lack of studies on performance factors from its process as well as the metrics that contemplate other perspectives, such as technological innovation, social responsibility, and value co-creation. Additionally, studies on factors are oriented to the result but not to the process that generates said result, which means there is a gap to be studied.

Date: 2024
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:22:y:2024:i:1:p:1-27

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