The User Acceptance Behavior to Mobile Digital Libraries

Li Liu, Xin Su, Umair Akram and Muhammad Abrar
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Li Liu: School of Management, China Women's University, China
Xin Su: School of Economics and Management, Beijing University of Posts and Telecommunications, China
Umair Akram: Guanghua School of Management, Peking University, China
Muhammad Abrar: Lyallpur Business School, Governmentt College University Faisalabad, Pakistan

International Journal of Enterprise Information Systems (IJEIS), 2020, vol. 16, issue 2, 38-53

Abstract: The rapid development of mobile digital libraries is an inevitable trend in online library services in recent years. The effect of the new digital service is closely related to the continuous improvements and innovation of online library, as well as users' experiences and acceptance behaviors. Based on the UTAUT model, we conducted a standardized questionnaire survey and collected a dataset with a sample of digital library users. Then, we use SPSS to analyze the dataset and demonstrate the reliability and validity of the sample. Besides, we also use AMOS to conduct structural equation model, examine the fitting degree, and provide theoretical contributions and practical implications for both academia and practice. The results show that the factors influencing a user's behavior include social influence, user innovation, payment value, performance expectancy, facilitating condition, and intention to use, which are all positive. However, effort expectancy and service mobility had no effect on reception behavior.

Date: 2020
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