The Key Role of Customer Touch Points Towards Optimising Customer Experience in Retail Stores

Cheng Heng Loon, Nasreen Khan and Osman Mohamad
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Cheng Heng Loon: Multimedia University, Malaysia
Nasreen Khan: Multimedia University, Malaysia
Osman Mohamad: Multimedia University, Malaysia

International Journal of E-Services and Mobile Applications (IJESMA), 2025, vol. 17, issue 1, 1-25

Date: 2025
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International Journal of E-Services and Mobile Applications (IJESMA) is currently edited by Rajeev Dwivedi

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