Investigating the Impact of Social Media on Gen Y Employees' Engagement: An Indian Perspective

Mohammad Faraz Naim and Usha Lenka
Additional contact information
Mohammad Faraz Naim: Department of Management Studies, Indian Institute of Technology Roorkee, India
Usha Lenka: Department of Management Studies, Indian Institute of Technology Roorkee, India

International Journal of Human Capital and Information Technology Professionals (IJHCITP), 2017, vol. 8, issue 3, 29-48

Abstract: The study examines the influence of social media on Gen Y employees' engagement. Hypotheses are developed to explain the influence of social media on Gen Y employees' engagement. A sample of 256 Indian Gen Y employees from IT industry participated in the survey. Structural equation modeling is used to test the research hypotheses. Findings reveal that social media has a significant positive effect on Gen Y employees' engagement. It is revealed that social media moderates the relationship of HR practices (communication, collaboration; knowledge sharing and recognition) and engagement in Gen Y employees. While the scope of this study is limited to IT industry and results may not generalize to different industries in different regions. Hence, future studies should test the given hypotheses in different industries of different regions. The findings suggest that organizations should incorporate social media into their HR strategy. The study is one of the first to date, to empirically test the effect of social media on Gen Y employee engagement.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 8/IJHCITP.2017070103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jhcitp:v:8:y:2017:i:3:p:29-48

Access Statistics for this article

International Journal of Human Capital and Information Technology Professionals (IJHCITP) is currently edited by Sanjay Misra

More articles in International Journal of Human Capital and Information Technology Professionals (IJHCITP) from IGI Global
Bibliographic data for series maintained by Journal Editor ().