Technology Related Trust Issues in SME B2B E-Commerce

Muneesh Kumar, Mamta Sareen and Susheel Chhabra
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Muneesh Kumar: University of Delhi, India and Groupe ESC-Pau, France
Mamta Sareen: University of Delhi, India
Susheel Chhabra: Periyar Management and Computer College, India

International Journal of Information Communication Technologies and Human Development (IJICTHD), 2011, vol. 3, issue 4, 31-46

Abstract: There is increasing evidence that e-commerce adoption among SMEs is expanding rapidly. In spite of that, SMEs, particularly in developing countries, have not been able to adequately benefit from the new opportunities offered by e-commerce technologies. Previous studies have identified lack of trust as one of the major hurdles in achieving the potential benefits by the SMEs. This paper identifies technology-related trust issues that need to be addressed while building e-commerce infrastructure for SMEs. The evidence offered in the paper is based on a survey of the relevant practices regarding deployment and effective implementation of relevant technology tools to address these issues and enhance the levels of trust in e-commerce infrastructure. The paper also examines the relationship between the perceived level of trust and the level of assurance in respect of various technology-related trust issues. The paper suggests an approach of collaboration among the SMEs while building the e-commerce infrastructure and focusing their attention on the technology-related trust issues.

Date: 2011
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