An Investigation of Consumers' Acceptance of Mobile Banking in Bangladesh

Mohammad Majedul Islam and Md. Enayet Hossain
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Mohammad Majedul Islam: Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh
Md. Enayet Hossain: Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh

International Journal of Innovation in the Digital Economy (IJIDE), 2015, vol. 6, issue 3, 16-32

Abstract: This study attempts to explore the effects of different key factors influencing the consumer acceptance of mobile banking, particularly those that affect the consumer's attitudes towards, and intention to use, this self-service banking technology in Bangladesh. The demographic, attitudinal, and behavioural characteristics of mobile bank users were examined. Consumer survey on 292 mobile bank users of different mobile network operators was undertaken where respondents completed questionnaire about their perceptions of mobile banking's ease of use, Infrastructural facility, self-control, social influence, perceived risk, perceived usefulness, and customer service with their lifestyle, and need for interaction with personnel. Correlation and One Sample t-test were used to determine whether these factors influence consumers' attitude and intention to use mobile banking. By addressing the concerns of and benefits sought by the consumers, marketers can create positive attractions and policy makers can set regulations for the expansion of mobile banking services in Bangladesh. This study offers an insight into mobile banking in Bangladesh focusing influencing factors, which has not previously been investigated.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jide00:v:6:y:2015:i:3:p:16-32

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