Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers

Ahmad Khasawneh, Mohammad Bsoul, Ibrahim Obeidat and Iyad Al Azzam
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Ahmad Khasawneh: Hashemite University, Jordan
Mohammad Bsoul: Hashemite University, Jordan
Ibrahim Obeidat: Hashemite University, Jordan
Iyad Al Azzam: Yarmouk University, Jordan

International Journal of Information Systems in the Service Sector (IJISSS), 2010, vol. 2, issue 2, 70-77

Abstract: The Internet and all other types of networks have changed life in general and doing business in particular, and as a result, many companies are now conducting and transferring their businesses online. In this paper, the authors evaluate whether loyalty issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that technology fears are major barriers to loyalty in Internet banking and e-commerce activities among consumers. The results suggest that unless the technology fears of adopters are acknowledged, some of them are not successful.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jisss0:v:2:y:2010:i:2:p:70-77

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