Efficiency Measurement in: Branch Bank Service with Data Envelopment Analysis

Qing Cao, Karyl B. Leggio and Marc J. Schniederjans
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Qing Cao: Texas Tech University, USA
Karyl B. Leggio: Loyola University Maryland, USA
Marc J. Schniederjans: The University of Nebraska, USA

International Journal of Information Systems in the Service Sector (IJISSS), 2012, vol. 4, issue 2, 1-18

Abstract: Banking is a competitive market since the industry deregulated. Consumers’ demand for convenience services led to an increase in the number of branches to serve a geographically dispersed customer base. Increasing the number of branches indiscriminately is not advisable since more branches increase the cost structure for the bank. Banking executives can evaluate the relative efficiency of branches, segments, and markets using analytical tools such as DEA. This research assists the branch manager with understanding the efficiency of branches and segments using two alternative intermediation models and a profit model. The results show that large markets are more efficient than small or rural markets, and large segments are generally more efficient than small market segments. The methodology employed in this study allows branch managers to proactively work to improve efficiency and control costs by adjusting inputs within the manager’s control, whether efficiency is measured based on profit models or the intermediation models.

Date: 2012
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