Understanding Factors Affecting Mobile Services Adoption: Case of Thailand

Tugrul U. Daim, Fahad Aldhaban, Jay Justice and Nuri Basoglu
Additional contact information
Tugrul U. Daim: Portland State University, Portland, OR, USA
Fahad Aldhaban: Portland State University, Portland, OR, USA
Jay Justice: Portland State University, Portland, OR, USA
Nuri Basoglu: Bogazici University, Istanbul, Turkey

International Journal of Information Systems in the Service Sector (IJISSS), 2014, vol. 6, issue 2, 51-69

Abstract: Popularity of mobile services is increasing rapidly in Thailand and it is influencing daily life, business, and markets. Recently, more attention has been drawn towards mobile services due to the adoption of 3G in Thailand. This enhanced the competition in the telecommunication industry. Consequently, it became very critical for mobile services providers to better understand users and factors that affect users' adoption of mobile services. This paper aims to identify and study factors that impact mobile services adoption in Thailand. Factors and sub factors were identified and a survey was conducted. Factors were compared using Pairwise Comparison Method (PCM). Results of the analysis show that intermediary factors have the highest impact on users' intention to adopt mobile services followed by service characteristics factors and social factors respectively. The study provides an insight and information about factors influencing users' adoption of mobile services in Thailand.

Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/ijisss.2014040104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jisss0:v:6:y:2014:i:2:p:51-69

Access Statistics for this article

International Journal of Information Systems in the Service Sector (IJISSS) is currently edited by John Wang

More articles in International Journal of Information Systems in the Service Sector (IJISSS) from IGI Global
Bibliographic data for series maintained by Journal Editor ().