An Innovative Design Approach to New Service Development Learning Processes

Shai Rozenes and Ida Kukliansky
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Shai Rozenes: Department of Industrial Engineering and Management, Afeka Tel Aviv Academic College of Engineering, Tel Aviv, Israel
Ida Kukliansky: Department of Industrial Engineering and Management, Ruppin Academic Center, Emek-Hefer, Israel

International Journal of Information Systems in the Service Sector (IJISSS), 2014, vol. 6, issue 4, 27-39

Abstract: The new service development discipline is expanding within many business activities. This discipline can facilitate strivings toward successful accomplishment of a sustainable entrepreneurship. Therefore, many academic institutes teach courses within this domain. This study presents a novel approach that educates engineering students to become successful entrepreneurs based on contextual learning. This approach embeds a practical project within the academic program. The student has to implement the academic know-how into the embedded project. The study utilizes a quantitative tool to measure the students' response to the approach. The results indicate that the students were satisfied with the approach.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jisss0:v:6:y:2014:i:4:p:27-39

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