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From Fan-Centric Handset Manufacturing to Intense Product Diversification: A Study of the Rapid Transformation of a Telecommunication Giant in China and Beyond

Min Zhang and Katia Passerini
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Min Zhang: Changchun University of Science and Technology, Shanghai, China & St. John's University, USA
Katia Passerini: St. John's University, Queens, NY, USA

International Journal of Interdisciplinary Telecommunications and Networking (IJITN), 2020, vol. 12, issue 2, 22-33

Abstract: Xiaomi Corporation is a very successful company in the wireless telecommunications industry in China. The company has been able to adopt a “fan-centric” business model that includes extensive input from their customer base on handset design, user interface design, and features for other products/services offered by the company. The “innovation ecosystem” the company created has allowed a recent surge in sales and popularity that provides a model for other wireless telecommunications companies ranging from network service providers to application developers to follow.

Date: 2020
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