Smart Advertising

Albert Asmaryan, Alexey Levanov and Irina Borovik
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Albert Asmaryan: Bauman Moscow State Technical University, Moscow, Russia
Alexey Levanov: Bauman Moscow State Technical University, Moscow, Russia
Irina Borovik: Bauman Moscow State Technical University, Moscow, Russia

International Journal of Interdisciplinary Telecommunications and Networking (IJITN), 2016, vol. 8, issue 4, 16-21

Abstract: Currently, there is a problem of contextual advertising. Advertisers want to be able to target clearly the audience, because user experience and revenue depend on the relevance of the displayed ads. Contextual advertising supports much of the Web's ecosystem today online, but not in “offline”. The authors' task was to develop a system prototype, which gives the ability to display advertising based on users' interests in real life based on the best techniques of contextual advertising.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jitn00:v:8:y:2016:i:4:p:16-21

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