Using the Analytic Hierarchy Process to Examine a Travel Destination for a Parent-Child Trip

Han-Chen Huang, Cheng-I Hou, I-Ying Chang, Su-Ling Wu and Tsai-Li Chen
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Han-Chen Huang: Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan
Cheng-I Hou: Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan
I-Ying Chang: Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan
Su-Ling Wu: Department of Leisure Management, Yu Da University of Science and Technology, Miaoli, Taiwan
Tsai-Li Chen: Department of Leisure Management, Yu Da University of Science and Technology, Miaoli, Taiwan

International Journal of Knowledge-Based Organizations (IJKBO), 2018, vol. 8, issue 2, 1-17

Abstract: This article aims to determine married women's decision criteria for choosing a travel destination for a parent-child trip and find the relative weights of these decision criteria. A literature review was conducted to construct a preliminary structure of decision criteria for choosing a travel destination. Furthermore, two rounds of Delphi questionnaire surveys involving seven experts in the tourism industry were conducted through email correspondence. A analytic hierarchy process questionnaire survey was carried out upon the structure of decision criteria for choosing a travel destination. This survey found that the 18 key decision criteria for choosing a travel destination for a parent-child trip could be categorized into the following four categories: psychological needs, recreational resources, human and cultural elements, and travel costs. Based on the research results, this article proposes implications on planning a parent-child trip and suggestions for future research as a reference for relevant authorities and future researchers.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jkbo00:v:8:y:2018:i:2:p:1-17

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