Optimizing Project Management Outcomes: Role of Strategies, Communication, and Technology Adoption With Reference to the Hotel Industry

Guldana Zhakupbekova, Ardak Turginbayeva and Laura Ashirbekova
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Guldana Zhakupbekova: Higher School of Economics and Business University, Kazakhstan & Al-Farabi Kazakh National University, Kazakhstan
Ardak Turginbayeva: Institute of Economics of the Science Committee of the Ministry of Science and Higher Education, Kazakhstan
Laura Ashirbekova: Higher School of Economics and Business University, Kazakhstan & Al-Farabi Kazakh National University, Kazakhstan

International Journal of Knowledge Management (IJKM), 2024, vol. 20, issue 1, 1-20

Abstract: This research systematically investigated and optimized project management practices by assessing the perspectives of employees. It analyses the impact of team collaboration, operational efficiency, risk management, and adaptability in achieving efficient project management. It also examined the mediating role of communication strategy and the moderating effect of technology adoption in project management context within hotels in Kazakhstan. A cluster sampling technique was employed to gather responses from 531 participants in the initial survey and 478 participants in the subsequent survey. The results of the quantitative analysis provided a nuanced understanding of the relationships between team collaboration, operational efficiency, risk management, and adaptability in the context of hotel project management. This research contributed to the existing knowledge by providing empirical evidence on the key determinants of efficient project management within the hotel industry.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jkm000:v:20:y:2024:i:1:p:1-20

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