Food Purchase Using Food Delivery App and Gender Influence: Study of a Small Sample in Coimbatore City

Vanitha Natesan and Sripriya Venkatesalu
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Vanitha Natesan: PSG College of Arts and Science, India
Sripriya Venkatesalu: PSG College of Arts and Science, India

International Journal of Online Marketing (IJOM), 2020, vol. 10, issue 4, 57-73

Abstract: Evolution of various apps on smartphones attracts tech-savvy customers to explore the online market. Developments and social changes are one of the factors contributing to food delivery apps. The sample population consists of undergraduate and postgraduate college students from Coimbatore city. The study aims to explore the gender influence in online food purchase using food delivery apps. Non-probability convenience sampling technique is adapted to select the sample and structured questionnaire was administered to collect the data. The study identifies that there is a difference in gender and frequency in placing orders, choosing food delivery app and issues faced, preferring different food delivery apps, factors influencing the selection of service providers. The respondents are having more than one app to place orders. There is equality among both the gender regarding reasons to prefer the same app and expecting service quality of the food delivery apps. The change in the culture has taken place slowly by e-retailing in the city where family values and tradition is respected more.

Date: 2020
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