Social Media as Political Participation Tool Among Millennials: An Applied Research on Egyptian Social Media Users

Tamer Abbas Awad and Enas Kamel Farghaly
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Tamer Abbas Awad: German University in Cairo, Cairo, Egypt
Enas Kamel Farghaly: German University in Cario, Cairo, Egypt

International Journal of Online Marketing (IJOM), 2018, vol. 8, issue 4, 15-37

Abstract: The current article is an applied study that conducted on 480 Egyptian Millennials who randomly volunteered as participants. The main objective of the research is to test the effect of social media usage on the level of political expression and consequently on online and offline participation. A self-administered questionnaire has been used to collect responses to be analyzed and the results show that there is no significance of relation between social media and political expression and participation for the sample units of the study. Also, findings confirmed the significant correlation between expression and participation in its two forms; online and offline.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:8:y:2018:i:4:p:15-37

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