Mobile Wallets in India: A Framework for Consumer Adoption

Nidhi Phutela and Shrirang Altekar
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Nidhi Phutela: Symbiosis Centre for Management Studies, Noida, Symbiosis International (Deemed University), Pune, India
Shrirang Altekar: Symbiosis Centre for Management Studies, Noida, Symbiosis International (Deemed University), Pune, India

International Journal of Online Marketing (IJOM), 2019, vol. 9, issue 2, 27-38

Abstract: Adoption of technology by the Indians is setting an example for the others. Considering the penetration of mobile phones and its usage success stories all over the world, a good number of companies are exploring new uses of mobile technology. Many companies have come up with a new use of mobile technology, mobile wallets. This research article has been undertaken to understand the previous research work on the adoption of mobile technology in the developed countries and the factors that are influential to understand the reasons for such adoption. The Unified Theory of Acceptance and Use of Technology (UTAUT) Model has been taken as a base for understanding the adoption by Indian consumers and two factors namely – Trust in mobile wallet services and trust in mobile wallet service providers have been examined for their impact on its adoption. A survey was conducted across Delhi NCR to examine attitude of Indian consumers for mobile wallets adoption.

Date: 2019
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