Online Auction Market of Preannounced Product: A Study of New XBOX 360 Console

Yanbin Tu, James R. Shock and Joe Z. Shangguan
Additional contact information
Yanbin Tu: Robert Morris University, Pittsburgh, USA
James R. Shock: Robert Morris University, Pittsburgh, USA
Joe Z. Shangguan: Robert Morris University, Pittsburgh, USA

International Journal of Online Marketing (IJOM), 2019, vol. 9, issue 2, 39-52

Abstract: This article examines how an online auction of a preannounced product, the Microsoft Xbox 360, proceeds and performs before its official launch on eBay. Data from the eBay marketplace is examined after the date of the preannouncement in May 2005 until the launch in November 2005. Specifically, the authors look to see if auction success rates from one day affect the success rates on the following day. They also examine if the winning bid prices of one day affect the winning bids on the following day. The results show that auction success rates on one day do not have a significant impact on the following day's success rates. Regarding winning bid prices, there is strong evidence that the winning price series is a nonstationary process, and daily prices show a reverse trending pattern. The authors discuss the managerial implications of their findings.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/IJOM.2019040104 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jom000:v:9:y:2019:i:2:p:39-52

Access Statistics for this article

International Journal of Online Marketing (IJOM) is currently edited by Hatem El-Gohary

More articles in International Journal of Online Marketing (IJOM) from IGI Global
Bibliographic data for series maintained by Journal Editor ().