Evaluating the Web-Site & Digital Environment of Airbnb

Sidhhant Kapai
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Sidhhant Kapai: IHM-A (The Taj Group of Hotels), University of Huddersfield, India

International Journal of Online Marketing (IJOM), 2019, vol. 9, issue 3, 49-69

Abstract: What began as a company in San Francisco to aid unemployed Brian Chesky and Joe Gebbia pay their housing rent and earn some extra cash, Airbnb today has disrupted and revolutionized the entire lodging industry by making provisions for additional rooms at the country's contemporaneous travel locations/destinations during peak seasons when hotel rooms are sold out and the remaining ones are available at skyrocketing prices In the following report, the current practices which have been implemented by Airbnb within the digital domain to enhance their brand recognition are discussed. The predominant sway of Airbnb's digital environment in a conventional, as well as new framework, have been previewed pertaining to focus on guest association and measurement of outcomes in digital interfaces.

Date: 2019
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International Journal of Online Marketing (IJOM) is currently edited by Hatem El-Gohary

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