Communicating Corporate Social Responsibility on the Web: A Content Analysis of Sustainability Reports in World's Best Multinational Workplaces

Dinçer Atlı, Maja Vidović and Mislav Ante Omazić
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Dinçer Atlı: Uskudar University, Istanbul, Turkey
Maja Vidović: Rochester Institute of Technology Croatia, Croatia
Mislav Ante Omazić: Faculty of Economics and Business, University of Zagreb, Zagreb, Croatia

International Journal of Sustainable Entrepreneurship and Corporate Social Responsibility (IJSECSR), 2018, vol. 3, issue 2, 1-17

Abstract: The main focus of this article is to thoroughly examine the practice of virtual corporate social responsibility (CSR) communication of the best multinational companies in the world. By distinguishing the benchmarks for CSR communication in this fast-growing area of online CSR communication, we are aiming to provide tools for easier analysis of the best practices and a more widespread adoption of those best practices by other organizations. The empirical analysis focuses on the aspects of the pyramid of CSR. For the topic coding, five categories were differentiated: society, environment, employees, sponsoring and volunteerism. The analysis focused on reports from five consecutive years (2010 to 2014) in order to recognize a trend.

Date: 2018
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