Co-Creation Among Small Scale Tourism Firm: Role of Information Communication and Technology in Productivity and Sustainability

Sudhanshu Joshi, Manu Sharma, Satinder Kumar and Manoj Kumar Pant
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Sudhanshu Joshi: Doon University, Dehradun, India
Manu Sharma: Doon University, Dehradun, India
Satinder Kumar: Punjabi University, Patiala, India
Manoj Kumar Pant: State Planning Commission, Govt of Uttarakhand, India

International Journal of Strategic Information Technology and Applications (IJSITA), 2018, vol. 9, issue 4, 1-14

Abstract: ICT enabled tourism brings planners and actors into a common platform. Uttarakhand falls under the L4 (above average) category as per an e-readiness report and subsequently within the span of 5 years, it has climbed to level L3 after the infusion of web-based technologies. Tourism Firm's innovation is primarily based on following criteria: coexistence with existing competitors, cross-value chain income generating activities (IGA) along tourism, new products/processes developed in the past 2 years. An intensive literature review has been done, out of which three critical success factors were identified: (a) Internet usage; (b) firm's innovation and competitiveness; (c) income generating activities (IGA) by the firm. Together, these critical success factors (CSFs) express high cumulative variance. The study identifies co-innovation strategies among supply chain actors at the micro and small levels, which is based on cross-functional linkage between allied industries, and on internet use and IGAs. Validation has been done using an explorative study.

Date: 2018
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