The AHP Method for the Evaluation and Selection of Complementary Products

Chaimae Lamaakchaoui, Abdellah Azmani and Mustapha El Jarroudi
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Chaimae Lamaakchaoui: University Abdelmalek Essaadi, Tangier, Morocco
Abdellah Azmani: University Abdelmalek Essaadi, Tangier, Morocco
Mustapha El Jarroudi: University Abdelmalek Essaadi, Tangier, Morocco

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2018, vol. 9, issue 3, 106-115

Abstract: This article describes how when having already purchased one product, it is likely that a consumer may look for complementary ones. That is why almost recommender systems integrate modules for managing complementarity between products and services. An Analytic Hierarchy Process (AHP) based model is described in the present paper, whose objective is to help recommend to customers among a set of complementary products the best ones. Selecting the best complementary products is done through an evaluation process of the alternatives according to a number of criteria.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jssmet:v:9:y:2018:i:3:p:106-115

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